Measure

What is actually working?

Most of the buying journey happens where you cannot see it. This station builds the instruments, then reads them with you, so spend decisions stop being opinions.

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You are here if

  • You spend, and cannot see what it does.

    Tracking is broken or was never built. Attribution is a guess.

  • Three tools, three different numbers.

    Nobody trusts the report, so nobody acts on it.

  • You want a second opinion before you commit.

    The paid audit is the way in: fixed scope, written findings, no obligation.

What we do to show you what is working.

ServiceWhat it means for youWhere it lands
Server-side tracking, conversion APIs, consent managementConversion data sent from your server, with consent handled correctly for Switzerland and the EU.Tracking
Attribution modelling, media mix modelling, incrementality testingThree ways to know what worked: rules for daily steering, modelling for budgets, tests for certainty.Attribution
Warehouse and reporting: BigQuery, dbt, Looker or MetabaseAll sources in one warehouse, one definition of a customer, one place to read it.Warehouse
Dashboards, cohort and lifetime-value analysisOne page of numbers people open, plus the cohort and lifetime-value views behind them.Dashboard
The paid audit as the entry productFixed-scope review of tracking, data, attribution and channels, with written findings and a priority list.Audit
Consent and privacy setup for Switzerland and the EUBanner, storage and data flows aligned with the Swiss DPA and GDPR, without killing your data.Consent

How we work this station.

Four steps, run in order, every engagement. Watch it run.

  1. waiting

    Fix the instruments first

    Server-side tracking, conversion APIs and a consent setup that is compliant in Switzerland and the EU. Until the data is right, no report is worth reading.

  2. waiting

    One warehouse, one definition of a customer

    Ad platforms, CRM, shop and analytics land in BigQuery, modelled with dbt, so revenue means the same thing in every report.

  3. waiting

    Attribution you can argue with

    Last click for speed, media mix modelling for budget, incrementality tests for truth. We tell you which one we are using and why.

  4. waiting

    A dashboard people open

    One page, five numbers, updated daily, read together once a month. Not forty tabs nobody trusts.

What unconventional looks like here.

The audit is the product

A fixed-scope paid audit is how most clients start with us here: written findings, a prioritised list, no obligation. You leave knowing where the next franc should go, whether or not you hire us.

We kill the number nobody acts on

If a metric has not changed a decision in three months, it comes off the dashboard. Fewer numbers, more decisions.

Test the spend you are most sure about

Incrementality tests on the channel everyone assumes works. That is where the biggest budget mistakes hide, and where the biggest savings come from.

What you leave with.

  • One dashboard people open

    Yours to keep

  • Numbers that agree with each other

    Yours to keep

  • A written audit of where the next franc should go

    Yours to keep

Every first engagement is fixed scope, written down before you sign. If we do not deliver it as described, you do not pay. Ongoing work is a monthly retainer. See pricing →

Book the diagnosis call →

Questions about Measure.

What is server-side tracking?

Server-side tracking sends conversion events from your server to ad and analytics platforms instead of from the browser, so ad blockers, consent choices and browser restrictions lose fewer signals. It is the first thing we build in the Measure station.

What is marketing attribution?

Marketing attribution is the method of assigning credit for a conversion to the touchpoints before it. Growis uses rule-based attribution for daily steering, media mix modelling for budget allocation, and incrementality tests when the answer has to be certain.

What is in the paid audit?

Tracking and consent, data quality, attribution setup, channel performance, creative and landing page read, and a prioritised list of where the next budget should go. Fixed scope, fixed price, written findings.

Which tools do you work with?

Google Tag Manager, GA4, server-side GTM, conversion APIs, BigQuery, dbt, Looker Studio, Looker and Metabase, plus the ad platforms’ own reporting. The stack is chosen for who has to maintain it.

Is our tracking compliant in Switzerland?

We set consent and data flows up for the Swiss Data Protection Act and GDPR together: banner, storage, server-side handling. Compliant and still useful.

How long does the paid audit take?

Two weeks from access to written findings. One call to walk through them. No obligation after.

Do you replace our analytics tool?

Rarely. We usually keep GA4 and the ad platforms, add server-side tracking and a warehouse under them, and put one dashboard on top.

Can we see the dashboard before we buy?

Yes. Part of the paid audit is a prototype of the one-page dashboard on your data, so you see what you would be reading every month.